Stock Sell Earn – DraughtMaster

Terms & Conditions

  1. In these terms and conditions, CMBC means Carlsberg Marston’s Brewing Company Limited and CMBC Brands are drinks brands owned by CMBC or its affiliates, or which CMBC is exclusively licensed to distribute.


  1. This offer is available to owners or tenants of non-brewer-affiliated (i.e. free of tie) licensed premises in England, Scotland and Wales that meet the following eligibility requirements (Eligible Customer):
    1. that place an order for, and begin dispensing at their licensed premises (Premises) via our DraughtMaster® system (DM System), at least one of the CMBC Brands listed in Paragraph 4 below (Draught Products) – where only one Draught Product is stocked it must be a World Beer (as defined in Paragraph 5 below);
    2. that place an order for, and begin stocking at the Premises, at least two packaged CMBC Brands of which at least one must be from CMBC’s no or low range (being San Miguel 0.0%, Brooklyn Special Effects 0.4%, Carlsberg 0.0%, Erdinger Alkoholfrei 0.5% and Shipyard Low Tide 0.5%) (Packaged Products);
    3. the first orders referred to in Paragraphs 2 (a) and (b) above must be placed prior to 31 December 2025;
    4. that do not currently stock, and have not stocked, any CMBC Brand for dispense via the DM System in the 6 months prior to the first order date referred to in Paragraphs 2 (a) and (b), unless otherwise agreed by the Promoter;
    5. that have passed, to CMBC’s satisfaction, such credit checks as CMBC may require;
    6. that enter into a contract with CMBC that will include the following key terms (Contract):
      1. be for a term of two years;
      2. requires the Eligible Customer to only purchase the Draught Products and Packaged Products from a wholesaler approved by CMBC in writing (Authorised Wholesaler);
      3. requires the Eligible Customer to stock the Draught Products and Packaged Products throughout the duration of the Contract;
      4. requires the Eligible Customer to purchase directly from the Authorised Wholesaler for consumption at the Premises each contract year at least 312 Kegs of Draught Products (MPO); and
      5. requires the Eligible Customer to pay to CMBC the cost of installing the DM System if the MPO is not met or CMBC otherwise terminates the Contract early.


  1. A copy of the Contract is available on request and will apply to the exclusion of any other terms that the Eligible Customer seeks to impose or incorporate, or which are implied by trade, custom, practice or course of dealing. In the event of conflict between these terms and the Contract, the Contract shall take precedence.


  1. The qualifying CMBC Brands for the purposes of Paragraph 2 (a) are (subject to availability) Carlsberg Danish Pilsner, Shipyard APA, Brooklyn Pilsner, Brooklyn Lager, Brooklyn Defender IPA, Somersby Apple, Brooklyn Special Effects, Birrificio Angelo Poretti, 1664 Biere, Brooklyn Stonewall and San Miguel.


  1. The World Beers are Birrificio Angelo Poretti and Brooklyn Pilsner.


  1. Eligible Customers that comply with the requirements of these terms and conditions and the Contract in full will be entitled to receive a retrospective discount on the following terms:
    1. the discount set out in column 2 of the table below (Retrospective Discount) will be paid to the Eligible Customer if the number of 20L kegs (Kegs) of Draught Products set out in column 1 of the table is purchased by the Eligible Customer directly from the Authorised Wholesaler during the relevant contract year for consumption at the Premises (Discount Target);
    2. the Retrospective Discount will be paid back to Keg one;
    3. the Retrospective Discount will be credited to the Eligible Customer’s account / invoiced to CMBC at the end of each contract year in respect of purchases made in that contract year; and
    4. only one Retrospective Discount is payable, depending upon the Discount Target reached.


Discount Target (Kegs of Draught Products purchased in the contract year

Retrospective Discount per Keg of Draught Products (£)

312 - 389


390 - 467


468 - 545


546 +



  1. If the Eligible Customer does not met the MPO in full this may result in the duration of the Contract being extended.


  1. The Promoter shall solely determine whether a licensed premises is eligible to participate in this promotion. The Promoter reserves the right to verify the eligibility of a licensed premises and may require such information as it considers reasonably necessary for this purpose. Any investment may be withheld unless and until the Promoter is satisfied that the eligibility requirements have been met.


  1. The Promoter will be entitled to withdraw an Eligible Customer’s entitlement to any discount if, as a result of or in connection with the Eligible Customer’s acts or omissions, the installation of the Draught Products by the Promoter’s technical services provider has not taken place within three months of that installation being requested by the Eligible Customer.


  1. Participation in this promotion is deemed acceptance of these terms.


  1. The Promoter's decision in respect of all matters regarding this promotion is final and no correspondence will be entered into.


  1. The Promoter reserves the right to suspend, cancel or amend this promotion and / or review and revise these terms at any time without giving prior notice and by continuing to take part in the promotion, participants shall be deemed to have agreed to any such new or amended terms.


  1. This promotion and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales and the English Courts shall have exclusive jurisdiction to settle any such dispute or claim.


Promoter: Carlsberg Marston’s Brewing Company Limited, Marston’s House, Brewery Road, Wolverhampton, WV1 4JT.


Please drink responsibly.