1664 Blanc showcases ‘Explorations in Blue’ for LFW June

Following on from the successful UK launch of 1664 Blanc during London Fashion Week in February, the brand was back in the spotlight for LFW June.

As London Fashion Week’s Principal Partner, 1664 Blanc strives to go beyond the expectations of any beer brand in the UK, hosting an insightful series of panel discussions during the June programme.


Working with the British Fashion Council, the brand activated ‘Explorations in Blue’ at the prestigious Institute of Contemporary Arts in London for a series of panel talks that linked into a design and photography exhibition at the ICA, curated by Clara Amfo, Simran Randhawa and Kai Isaiah Jamal. 


1664 Blanc invited consumers to attend four exclusive panel talks with industry experts, designers and voices within the fashion community, to explore key cultural themes within British fashion. The panels, including A Conversation on Diversity, Business & Authenticity, and In Conversation with Charles Jeffrey, all spotlighted important topics on how we can collectively improve the future of fashion to make it a more inclusive and diverse environment.


LFW June, which ran from Friday 7-Sunday 9 June, was developed to provide a unique platform for diverse British designers and brands. As London Fashion Week celebrates its 40th anniversary throughout 2024, LFW June served as a spotlight on London as a world-leader in fashion, a home of culture and a space for the creative community to thrive, which 1664 Blanc is very proud to sponsor.