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Work-related accidents are unacceptable. Employee health and safety needs to become part of our DNA. We are working across our organisation to prevent accidents and build a zero accidents culture.

We target a reduction in accidents every year up to 2030 – to reach our overall target of zero accidents. That’s the way it should be!

→ Read about our progress in our CMBC 2021 Sustainability Report





  • ZERO lost-time accidents
  • Reduction in accident rate year on year

What does a zero accidents culture look like?

All employees live by our safety rules, eliminating risks and preventing accidents. They do the simple things like holding the handrails on stairs and wearing personal protective equipment in our breweries and labs. They respect the separation of pedestrian and forklift pathways and apply life-savings rules like lock/out/ tag/out during machine maintenance.

They also look out for each other. If someone notices a colleague is at risk, he or she does not hesitate to intervene and highlight the potential danger. We also complement each other on positive behaviour.

That’s the kind of culture we’re aiming for.

Actions towards ZERO

Stopping accidents before they happen

No, our health and safety team aren’t psychics. But with the help of a new app, they can prevent hazards from becoming accidents.

→ Read the full story

Thirsty for more?

Explore our other ambitions