We’re constantly trying to make everything about our beers even better. For three years we worked with partners, looking at how to get rid of plastic rings on packs of cans. The solution sounds simple: sticking them together. But the impact is massive, halving plastic use from brewery to store.
Alongside the Snap Pack, we launched our new Greener Green ink on the bottle labels and outer packaging of our new Carlsberg Danish Pilsner. With the switch, we became the first large corporation to introduce Cradle to Cradle Certified™ ink at the Silver level on our labels. This means they’re more easily recyclable and made with renewable energy. Now we are looking at how to achieve Gold level certification.
At the Carlsberg Laboratory in Copenhagen, where the pH scale was created and the first pure yeast extracted for brewing, a team of young scientists – some of the world’s brightest postdoctoral researchers – is working on the next breakthrough in cutting water waste and carbon emissions.