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A better beer bottle

Probably the best beer in the world deserves nothing less than the best bottle!

So when we launched the new perfectly balanced Carlsberg Danish Pilsner in March 2019, we worked closely with our glass suppliers to develop a bottle to be proud of. It’s not only embossed with our founder’s signature, but it’s 10g lighter than the one it replaced. In just the first year this saved over 134 tonnes of glass across the Carlsberg portfolio!

And we’ve redesigned the labels, boxes and caps too.

The green ink in the labels and boxes is Cradle to Cradle Silver Certified™. That means it’s fully recyclable and made using renewable energy. And our Zer02 cap removes oxygen from the bottle, keeping the beer fresher for longer.

Now that’s refreshing.

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Other examples of how we will reach ZERO by 2030

Pints without the packaging

Pints without the packaging

Another reason to support your local pub – beer on draught is the lowest carbon packaging format you can find. And some of our kegs have been going between pubs and our packaging line since the brewery was built in the 70s, delivering freshly brewed beer to consumers across the country.

A contribution to be proud of

A contribution to be proud of

In 2019, we commissioned research to establish the contribution to the UK economy of our 700 colleagues, and found that each Carlsberg UK employee created an additional 14 jobs in hospitality, one with suppliers and five in retail. That’s a massive 14,000 jobs created!

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