100% responsible drinking messaging through packaging and brand activations
100% of our markets run partnerships to support responsible consumption
100% availability of alcohol-free-brews
35% of our brews globally are low-alcohol or alcohol-free
Actions towards ZERO
The alcohol-free revolution
We’re committed to improving accessibility of great-tasting alcohol-free beers that don’t compromise on quality or taste. Now, with Brooklyn Brewery’s Special Effects available on tap, consumers won’t compromise on experience either.