We believe our consumers have a right to know what’s in our beers and we’re proud to show them. That’s why we’re going beyond policy and requirements to include the nutritional information, ingredients and responsible drinking messaging in the easiest place to find it – on our packaging.
When San Miguel partnered with the Classic Ibiza series of events, set at stately homes across the country, they knew there’d be a few designated drivers missing out on a refreshing pint of San Miguel. In partnership with DrinkAware, they rewarded thousands of designated drivers with a free San Miguel 0,0 – all the flavour, freshness and quality of beer, but without the alcohol.
Probably the best beer in the world deserves nothing less than the best bottle! So when we launched the new perfectly balanced Carlsberg Danish Pilsner in March 2019, we worked closely with our glass suppliers to develop a bottle to be proud of. It’s not only embossed with our founder’s signature, but it’s 10g lighter than the one it replaced. In just the first year this saved over 134 tonnes of glass across the Carlsberg portfolio!