Probably the best beer in the world deserves nothing less than the best bottle! So when we launched the new perfectly balanced Carlsberg Danish Pilsner in March 2019, we worked closely with our glass suppliers to develop a bottle to be proud of. It’s not only embossed with our founder’s signature, but it’s 10g lighter than the one it replaced. In just the first year this saved over 134 tonnes of glass across the Carlsberg portfolio!
Next time you’re scanning the bar, you might spot something a little different – a 0.4% abv lager from our partners at Brooklyn Brewery. We’re committed to improving accessibility of great-tasting alcohol-free beers that don’t compromise on quality or taste. Now, with Brooklyn Brewery’s Special Effects available on tap, consumers won’t compromise on experience either.
In 2019, we commissioned research to establish the contribution to the UK economy of our 700 colleagues, and found that each Carlsberg UK employee created an additional 14 jobs in hospitality, one with suppliers and five in retail. That’s a massive 14,000 jobs created!