Poretti will be available in over 97 Prezzo restaurants across the UK from June 12.
Birrificio Angelo Poretti, the UK’s fastest growing Italian beer brand, will now be available in over 97 Prezzo restaurants across the country from June 12. Served on draught and in bottles, customers will be able to elevate their dining experience and enjoy Poretti’s effervescent, four-hop blend lager at Prezzo.
As part of Poretti’s multi-million pound brand acceleration plans to create a leading world beer brand, the Prezzo win adds to its customer base of 2,800 on-trade in premium bars and restaurants and 17,000 off-trade distribution points. Prezzo has been serving delicious Italian food & drink to British diners since 2000 and prides itself on bringing people together for all occasions in a convivial setting.
To highlight Poretti’s ability to elevate the flavours in food, Prezzo has curated a selection of dishes for diners, allowing them to experience the way Poretti lager complements, cuts through or contrasts different dishes.
Diners can expect a series of activations that will bring the partnership to life – starting with Father’s Day weekend, where all dads will receive a complimentary pint of Poretti when they dine at any Prezzo restaurant.
Where draught is available, Prezzo will be using Draughtmaster, which is a revolutionary technology that uses compression to keep beer fresh for longer for an optimal tasting lager.
Joanna McNeill, Senior Brand Manager of Birrificio Angelo Poretti says: “We are delighted to have Prezzo on board as partner. Prezzo is a brand close to the hearts of British consumers and there is a huge synergy between both brands. We are both committed to celebrating the joy of Italian dining and encouraging consumers to spend more time around the table, creating special moments with the ones we love.”
Dominic Hawksworth, Beverage Development Manager of Prezzo says: "Poretti is a brand we have long admired for its impressive heritage, the highest quality and unquestionable superiority as a beer to drink at the table. As two brands, Prezzo and Poretti make great partners. It’s been our aspiration to serve draught beer to as many of our customers as possible, and the draughtmaster dispense system has allowed us to unlock that potential. We are excited by a summer of sharing the story of what we are sure will be a long and fruitful tale of success."