This offer is available to owners or tenants of non-brewer-affiliated (i.e. free of tie) licensed premises in England, Scotland and Wales that meet the following eligibility requirements (Eligible Customer):
that place an order for, and begin dispensing at their licensed premises (Premises), either (a) two draught CMBC Brands (as listed below) that are dispensed using standard dispense equipment; or (b) three draught CMBC Brands that are dispensed using a Carlsberg Quality Dispense System (Draught Products);
that place an order for, and begin stocking at the Premises, at least two packaged CMBC Brands of which at least one must be Brooklyn Special Effects 0.4% or San Miguel 0.0% (Packaged Products);
the first orders referred to in paragraphs 1 (a) and (b) above must be placed prior to 31 December 2025;
that do not currently stock, and have not stocked, any of the Draught Products in draught format or Packaged Products in packaged format in the 6 months prior to the order date, unless otherwise agreed by the Promoter;
that have passed, to CMBC’s satisfaction, such credit checks as CMBC may require;
that enter into a contract with Carlsberg Marston’s Brewing Company Limited (CMBC) that will include the following key terms (Contract):
be for a term of two years where the Draught Products are to be dispensed using standard dispense equipment or three years where the Draught Products are to be dispensed using a Carlsberg Quality Dispense System;
requires the Eligible Customer to only purchase the Draught Products and Packaged Products from a wholesaler approved by CMBC in writing (Authorised Wholesaler);
requires the Eligible Customer to stock the Draught Products and Packaged Products throughout the duration of the Contract;
requires the Eligible Customer to purchase the MPO (as defined below) from the Authorised Wholesaler.
A copy of the Contract is available on request and will apply to the exclusion of any other terms that the Eligible Customer seeks to impose or incorporate, or which are implied by trade, custom, practice or course of dealing. In the event of conflict between these terms and the Contract, the Contract shall take precedence.
The CMBC Brands are Carlsberg Danish Pilsner, Carlsberg Export, Tetley’s Smooth, Shipyard APA, Shipyard Portland Lager, Kronenbourg 1664, Brooklyn Lager, Brooklyn Defender IPA, Erdinger Weissbier, Warsteiner, Estrella Damm, Kirin Ichiban, Wainwright Amber, Wainwright Gold, Hobgoblin IPA, Hobgoblin Session IPA, Hobgoblin Ruby, Somersby Apple, Somersby Blackberry, Brooklyn Special Effects and San Miguel 0,0%.
One of the Draught Products must be a World Beer. The World Beers are San Miguel, Birrificio Angelo Poretti and Brooklyn Pilsner.
Eligible Customers that comply with the requirements of these terms and conditions and the Contract in full will be entitled to receive the stated level of investment based on the minimum volume of the Draught Products and Packaged Products that the Eligible Customer commits to buying from the Authorised Wholesaler each year for consumption at the Premises (MPO). For example, if the Eligible Customer commits to buying between 75 and 99 Barrels for dispense using standard dispense equipment the level of investment will be £4,200 over the two years of the Contract.
A Barrel is the volume equivalent of 36 gallons (which is equal to 163.66 litres).
The investment due to the Eligible Customer will be paid in four or six equal instalments (depending on whether the Contract is for two or three years) as follows:
the first instalment will be paid when the Contract is signed and the Draught Products are being dispensed from the Premises;
each further instalment will be paid at six monthly intervals during the Contract provided the Eligible Customer has met the MPO or, in respect of payments due halfway through a contract year, has met half of the MPO, at the date the payment is due.
Using the example in paragraph 5 above, four instalments of £1,050 will be paid when the Contract is signed and after 6, 12 and 18 months.
If the Eligible Customer has not met the MPO or, in respect of payments due halfway through a contract year, has not met half of the MPO, at the date the payment is due the payment will be delayed until the shortfall has been purchased in full. This may result in the duration of the Contract being extended.
If the MPO is exceeded over the duration of the Contract such that the volume purchased goes into the next investment band, the Eligible Customer we will be paid the difference, i.e. the investment for the volume actually achieved less the instalments already paid. Using the example in paragraph 5 above, if the Eligible Customer purchased 110 Barrels per annum (instead of between 75 and 99), the investment due to the Eligible Customer would be £7,040, which would mean a final balancing payment of £2,840 excess, as they would have received 4x £1,050 payments already (£7040 – £4200 = £2840).
The Promoter shall solely determine whether a licensed premises is eligible to participate in this promotion. The Promoter reserves the right to verify the eligibility of a licensed premises and may require such information as it considers reasonably necessary for this purpose. Any investment may be withheld unless and until the Promoter is satisfied that the eligibility requirements have been met.
The Promoter will be entitled to withdraw an Eligible Customer’s entitlement to any investment if, as a result of or in connection with the Eligible Customer’s acts or omissions, the installation of the Draught Products by the Promoter’s technical services provider has not taken place within three months of installation being requested by the Eligible Customer.
Participation in this promotion is deemed acceptance of these terms.
The Promoter's decision in respect of all matters regarding this promotion is final and no correspondence will be entered into.
The Promoter reserves the right to suspend, cancel or amend this promotion and / or review and revise these terms at any time without giving prior notice and by continuing to take part in the promotion, participants shall be deemed to have agreed to any such new or amended terms.
This promotion and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales and the English Courts shall have exclusive jurisdiction to settle any such dispute or claim.