We believe our consumers have a right to know what’s in our beers and we’re proud to show them. That’s why we’re going beyond policy and requirements to include the nutritional information, ingredients and responsible drinking messaging in the easiest place to find it – on our packaging.
Next time you’re scanning the bar, you might spot something a little different – a 0.4% abv lager from our partners at Brooklyn Brewery. We’re committed to improving accessibility of great-tasting alcohol-free beers that don’t compromise on quality or taste. Now, with Brooklyn Brewery’s Special Effects available on tap, consumers won’t compromise on experience either.
Probably the best beer in the world deserves nothing less than the best bottle! So when we launched the new perfectly balanced Carlsberg Danish Pilsner in March 2019, we worked closely with our glass suppliers to develop a bottle to be proud of. It’s not only embossed with our founder’s signature, but it’s 10g lighter than the one it replaced. In just the first year this saved over 134 tonnes of glass across the Carlsberg portfolio!