Jürgen Klopp was named as an ambassador for German wheat beer brewery ERDINGER Weissbräu in March 2020 and has starred in a series of adverts for ERDINGER Weissbier. In the adverts, Jürgen implores people to ‘Never Skim an ERDINGER’ and not to forget ‘the best bit’ – the last few drops in the bottle that complete ERDINGER’s unique flavour, cloudy appearance and lively aroma. The competition to join Jürgen for a Q&A will run on neck collars placed on 500ml bottles of ERDINGER Weissbier in grocery stores and supermarkets until 12^th November, or until stocks run out. 

Launching the promotion, Peter Gowans, UK Country Manager for ERDINGER explained “Since announcing Jürgen Klopp as an ERDINGER ambassador we have come to realise just how well loved he is and how he is respected by people around the UK, even by some of the most fervent opposition football fans. He connects with people because of his easy-going and pragmatic approach to life and we hear time and again that he’s one of the people would most like to have a chat with over a pint in the local pub. Now ERDINGER can make the dream of joining him for a Q&A session a reality for one lucky fan who will also spend two nights in Liverpool to soak up the atmosphere and culture of this exciting City.” 

To enter the competition, people must buy a 500m bottle of ERDINGER Weissbier on sale in supermarkets around the UK (excluding Northern Ireland), scan the QR code on the neck collars placed on the bottles and complete a simple entry form. One winner will be drawn at random after the closing date of 12^th November, with proof of purchase required to claim the prize.  

A further 1,500 runner-up entries will be drawn across the competition period, with each receiving a special edition glass featuring an image of Jürgen Klopp pouring out ‘the best bit’ from his bottle of ERDINGER.  

“This ERDINGER Weissbier competition really does offer a money can’t buy experience for the winner” continued Peter Gowans. “If anyone has ever wanted to ask Jürgen about the benefits of the 4-4-2 system, how the off-side rule works, what he loves about British pubs or why you should never skim an ERDINGER this is their chance to get an entry in whilst enjoying a refreshing glass of ERDINGER Weissbier.”  

Full T’s & C’s are available from Terms and Conditions - Erdinger Weissbier Neck Collar Promotion.