Sporting giants collaborate for ERDINGER Alkoholfrei promotion

ERDINGER Alkoholfrei, the sporty thirst quencher, has teamed up with some of the biggest names in endurance sport to give athletes the chance to win the best equipment for their racing. There are 30 prizes to be won in the promotion, to ensure runners, cyclists and triathletes are equipped to deliver their best performance.

The promotion launched on 25th March 2024, and winners drawn at random after the closing date of 27th May 2024 will win one of 10 custom coloured Ribble electric road bikes, 10 HUUB wetsuits or 10 COROS watches. Entry is unlocked by scanning the QR code on the special neck collars on 500ml bottles of ERDINGER Alkoholfrei available in off and on trade outlets, or visiting the promotion website ( and entrants must also retain proof of purchase as detailed in the terms and conditions

Launching the promotion, Peter Gowans, Country Manager of ERDINGER Alkoholfrei said “Many people with an active lifestyle drink ERDINGER Alkoholfrei as their ritual after sport, as its isotonic properties help to replace lost fluids after exercise. Whilst they are eager to recover quickly, they are also looking for anything that gives them an extra edge during their training or competition schedule and having the best equipment is an important part of their planning and preparation.

“ERDINGER Alkoholfrei has therefore teamed up with Ribble Cycles, HUUB and COROS to offer premium prizes worth over £35,000 that will help 30 recipients to achieve their best performance possible thanks to some of the biggest names in endurance sport. Whether it’s a bespoke Endurance SLE Electric Road Bike from Ribble, a HUUB Pinnacle Wetsuit or a COROS Pace 3 Sports Watch, our promotion winners will have the opportunity of improving their game as well as raising an ERDINGER Alkoholfrei as their ritual after sport.”

David Stacey, Commercial Director of Ribble Cycles commented “ERDINGER shares our passion for endurance sports, and this prize reflects our focus on quality and performance. The 10 Ribble carbon E-Road bikes included as prizes in this competition are our multi-award winning Ribble Endurance SLE; one of the world's lightest E-Road bikes. The drive system and battery are completely integrated into the aerodynamically-optimised frame, creating one of the most stealthy E-Bike packages available. Especially for this competition we've included a striking, hand-painted CustomColour design to celebrate the partnership; and like all Ribble bikes, they will be hand-built specifically for the prize winners.”

Entrants also have the chance to win one of 10 HUUB Pinnacle Wetsuits that is designed to deliver benefits to most swimmers. David Bishop, Sponsorship and Partnerships Manager of HUUB explained “Pinnacle is a strong word, denoting the ultimate, the best, and a level that cannot be bettered and could apply to ERDINGER Alkoholfrei as well as the HUUB wetsuit. Winners of this prize can be assured of receiving a wetsuit that presents an all-round solution to the modern triathlete's challenges in 'swimming faster' and is a suit that corrects more failings than any other.”

Entry to the Rituals promotion will require purchase of a single 500ml bottle of ERDINGER Alkoholfrei which carries one of 440,000 neck collars bearing a unique reference number whilst stocks last.  

To watch the ERDINGER Alkoholfrei ‘Rituals’ campaign video visit: Your Ritual After Sport: ERDINGER Alkoholfrei - YouTube