This summer San Miguel launches a series of perfect sundown moments as it opens the doors to Casa San Miguel in Ibiza, giving 24 lucky UK competition winners the opportunity to delve into the world of San Miguel through an authentic experience rooted in the brand’s provenance, as part of an exclusive nationwide on pack promotion.
San Miguel has long prided itself on giving world beer lovers an authentic taste of Spain. Now the brand is going one step further by launching Casa San Miguel, an authentic finca-style villa located in the heart of Ibiza; creating the ultimate sundown experience on the magical island.
With significant year on year growth at over 11%, San Miguel is the number one World Beer in the Off-Trade and this summer will offer UK consumers the opportunity to attend this summer’s most sought after event and to connect with people for a truly unforgettable three day adventure.
Dharmesh Rana, Director of Marketing, World Beer at Carlsberg Marston’s Brewing Company says: “Casa San Miguel will encapsulate the brand’s Spanish heritage and bring the true San Miguel experience to life, from consumers to our valued customers through an on-pack promotion that goes live on 10th April across every single San Miguel SKU, giving consumers the chance to win an unforgettable trip to Casa San Miguel. The casa will keep San Miguel front of mind, driving brand equity, as well as penetration and rate of sale for our customers. This summer will be huge for San Miguel.”
Casa San Miguel will combine the very best of the white isle; from a private boat trip across the beautiful coastline to paddleboarding in the crystal-clear waters, delicious sharing tapas dinners with live music and more. The infamous Ibizan sundown will feature each evening as guests enjoy the moment with an ice cold San Miguel Especial or 0,0%, creating memories with new friends.
Set in Santa Gertrudis, Casa San Miguel is a luxury oasis on stunning grounds providing an unrivalled view of the sun setting over the magical white isle. Boasting six bedrooms, an expansive private pool, jacuzzi, large renovated farm barn transformed into a summer-time dining area, chillout areas, outdoor kitchen and more, Casa San Miguel is an Ibizan paradise.
Taking the San Miguel sundown synergy to a new height, through a limited-time on pack nationwide promotion, San Miguel will select 24 lucky winners across the country, with a plus one, to receive a two night and three days Ibizan experience at Casa San Miguel.
To win a trip to Casa San Miguel Ibiza this summer, consumers nationwide can purchase any San Miguel pack from every major UK retailer with two winners revealed each week from Monday 10th April to Sunday 2nd July.
For further information please contact: [email protected]