Wainwright launches its new glassware into the On Trade this December, reinforcing the connection between its exciting ales and the breath-taking landscapes of the Lake District which inspired them.
Named after Alfred Wainwright – the famous Lancastrian fell walker, author and illustrator – Wainwright honours its namesake’s spirit of adventure and provides delightfully sessionable beers with refreshing, balanced taste.
Inspired by the hand-drawn illustrations of the Lake District Alfred Wainwright created whilst walking the fells, the glasses feature a stylised map of the Lake District across the outside, alongside the Wainwright logo. The new design highlights and recognises several local areas in the region including Windermere, Keswick, and Ambleside amongst others.
Wainwright is part of the Carlsberg Marston’s Brewing Company (CMBC) portfolio of ale brands. CMBC’s Director of Marketing, Miranda Osborne, said: “Alfred Wainwright knew the value of going the extra mile – he even went as far as buying everyone who walked the 250-mile Pennine Way a pint of beer when they finished. Wainwright’s master brewers go the extra mile too. They search near and far for quality English malt and hops and tirelessly craft unique combinations worthy of the Wainwright name, like the satisfyingly moreish Amber Ale. Full-bodied flavour that’s creamy and lightly fruity, with a crisp, clean finish.
“The Wainwright brand has undergone a visual refresh that will draw in new drinkers and respects the incredible provenance and heritage of the Lake District, inspired by Alfred Wainwright’s drive, determination and deep love of the area. This is a quality beer that has premium appeal, backed up by Wainwright’s incredible rate of sale – the highest for cask in the On Trade.”
The new glassware follows the launch this year of Wainwright Amber, a new amber ale expanding the award-winning Wainwright range into new styles and attracting new, younger audiences. Next year, Wainwright will also roll out its new creative platform, ‘Worth the Walk’, encouraging ale-lovers to go beyond the everyday and search for ale with real substance.