Shipyard, brewer of the UK’s No1 American Pale Ale, has introduced a refreshed brand identity and packaging design across its range of UK products.
Shipyard, one of the USA’s fastest growing craft breweries and part of Carlsberg Marston’s Brewing Company’s family of brands in the UK, have completed an exciting evolution of its brand iconography to mark their 30-year anniversary.
The new look celebrates both the heritage and evolution of Shipyard with a bold, classic design that will appear across brand touch points and the entire product range, which includes Shipyard American Pale Ale, the UK’s No1 American Pale Ale, Shipyard American IPA as well as the low-alcohol Shipyard Low Tide. The redesigned Shipyard logo now fully incorporates the iconic “Federal Jack” Schooner sailing vessel that was built in Kennebunk Harbour, Portland Maine in 1908 – the same site as the original Shipyard Brewery.
Al Cross, Shipyard brand manager comments: “The refreshed design for Shipyard launching here in the UK reflects a much bolder iconography to put our credentials front and centre, which in turn allows us to tell our story.
“It certainly reflects the values that underpin our approach to brewing too: a great respect for our heritage; a proud commitment to quality; and a real love and passion for creating refreshing, authentic and adventurous beers. Shipyard is made for well-deserving people, who work hard and are seeking just a little more flavour from their beer.
“Our drinkers told us that they wanted to know more about our history, our home and our beers, so we’re giving them – and new drinkers – exactly that.”
The new design packaging will be available across all SKUs in off trade and fonts, lenses and new POS will be rolled out across national and free trade customers from the end of May. The launch will be further enhanced by Shipyard’s first ever UK advertising activation, which showcases the new designs.